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A Guided Tour of the Data Facebook Uses to Target Ads

More than half of Facebook’s users are unhappy with the major thrust of the company’s business model—surveillance-based advertising. While Facebook gives you some control over what data it uses to show you ads, it does not give you any way to stop the data from being collected in the first place.

Though you might not know it, much of this data is visible to average users in the Ad Preferences page. In their post, EFF goes through each category of data to explain where it comes from and what it means.

Read post: A Guided Tour of the Data Facebook Uses to Target Ads | Electronic Frontier Foundation

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