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A Marketer’s Guide To GDPR

The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke.

But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for and comply with GDPR, many are still dragging their feet.

Source: A Marketer’s Guide To GDPR | AdExchanger