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‘Accept cookies’ banners are undermining privacy

Amid the flurry of new privacy laws over the past few years like the General Data Protection Regulation (GDPR), companies resorted to accept cookies banners as a means of compliance. But are they actually working?

A recent study shows they may actually undermine EU privacy laws. The EU even released new guidelines this spring saying that companies cannot require users to accept cookies to access their website—because consent is only valid if it’s freely given, not in the form of a cookie wall that demands it.

Full article: Data privacy: ‘Accept cookies’ banners are undermining it | Fortune