Ad tech can be a complicated area to navigate, and its continued growth has allowed it to become intertwined with many of the privacy issues professionals currently face. Of course, it all starts with targeted advertising, which has raised concerns for the better part of a decade.
When you are in the weeds of the privacy industry, you hear a lot about the dangers of targeted advertising. It is helpful to have tangible examples, however, to be reminded that these methods are not going anywhere and that privacy professionals will have to find a balance between the benefits and risks of these practices.
Full article: Ad tech’s privacy implications go beyond targets