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After GDPR, The New York Times cut off ad exchanges in Europe – and kept growing ad revenue

When the General Data Protection Regulation arrived last year, The New York Times didn’t take any chances.

The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has not seen ad revenues drop as a result.

Source: After GDPR, The New York Times cut off ad exchanges in Europe – and kept growing ad revenue – Digiday

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