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Apple Faces Antitrust Complaint in France Over Privacy Changes in iPhones

Apple’s operating software starting early next year will require apps to get opt-in permission from users to collect their advertising identifier, a number used to deliver targeted ads and check how ad campaigns performed.

Advertising companies and publishers have filed a complaint against Apple Inc. with France’s competition authority, arguing that privacy changes the smartphone maker plans to roll out are anticompetitive.

The companies behind the complaint, brought through a group of trade associations, say few users will agree to be tracked, making it harder for companies from game-makers to news publishers to sell personalized ads and tough for the middlemen in those transactions.

Source: Apple Faces Antitrust Complaint in France Over Privacy Changes in iPhones – WSJ

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