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Apple hit with privacy complaints over iPhone tracking tool

A privacy group Noyb has filed complaints with the German and Spanish data protection authorities under the EU’s Cookie Law against Apple over a tool in iOS 14 that allegedly tracks iPhone user behaviour without consent.

The group claims that Apple’s Identifier for Advertisers (IDFA) activates when a user sets up an iPhone without offering a chance to consent or even notifying them of its existence.

Source: Apple hit with privacy complaints over iPhone tracking tool | IT PRO

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