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Apple hits out at campaign group’s ‘inaccurate’ privacy complaint

Apple has strongly denied claims from privacy campaigners that it has breached Europe’s ePrivacy directive through its Identifier for Advertisers (IDFA).

The non-profit campaign group Noyb said that the Apple operating system on iPhones creates IDFA without the user’s knowledge or consent, thereby breaching Europe’s Privacy Directive.

However a spokesperson for Apple, responding to the allegations, said: “The claims made against Apple in this complaint are factually inaccurate and we look forward to making that clear to privacy regulators should they examine the complaint. Apple does not access or use the IDFA on a user’s device for any purpose.

Source: Apple hits out at campaign group’s ‘inaccurate’ privacy complaint

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