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Apple is now the privacy-as-a-service company

Apple unveiled a new single-sign on unified ID platform, as well as a new way it’ll operate as a go-between for security cameras that work with its HomeKit smart home services.

Apple has been playing up its privacy game for at least a few years now. Their announcements really crystallize how Apple’s approach to privacy will mesh with its transformation into becoming even more of a services company. It’s becoming a services company with a key differentiator – privacy – and it’s also extending that paradigm to third-parties, acting as an ecosystem layer that mediates between users, and anyone who would seek to monetize their info in aggregate.

Full article: Apple is now the privacy-as-a-service company | TechCrunch