Apple’s and Google’s New AI Wizardry Promises Privacy—at a Cost
Apple and Google both say on-device machine learning offers more privacy and snappier apps. Not transmitting personal data cuts the risk of exposure and saves time spent waiting for data to traverse the internet.
At the same time, keeping data on devices aligns with the tech giants’ long-term interest in keeping consumers bound into their ecosystems. People that hear their data can be processed more privately might become more willing to agree to share more data.