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Apps collect more data than disclosed in their privacy policies

Nearly 60 per cent of apps collected more information than declared in their privacy policies according to a recent study that compared the stated practices of hundreds of apps with how they actually behaved.

To generate revenue, app developers often embed software code, known as ad libraries, allowing them to display ads within their app. Because they want to make the ads relevant to individual users, ad libraries often want specific information about those users.

Source: Who has your data? Researchers scrutinize apps for undisclosed ties to advertisers, analytics companies | CBC News