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ARF Proposes New Standards For Consumer Data

Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF called for new ad industry “guidelines and standards to govern consumer datacollection and protection.”

The federation also announced it is reconsidering a prestigious award it bestowed on Cambridge Analytica last year and will “rescind” it if allegations surrounding itsillicit practices are proven to be true.

Source: ARF Proposes New Standards For Consumer Data, Threatens To Rescind Cambridge Analytica’s Ogilvy Award 03/28/2018