The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking the industry for feedback. This is a markedly different approach to Apple’s muscular stance of ultimate user privacy by default.
Google, as a predominantly ad-funded business with a lot more skin in the game, is revealing itself to be much more collaborative with the industry as it’s forming its approach. , Google has been exploring what restricted third-party cookie use in Chrome would look like by releasing industry research on how it would impact publisher revenue, laying out proposals for building a more private web, and using machine learning to manage ad frequency.