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Atdvertising platform OpenX Now GDPR Compliant

With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to announce it will be fully compliant, offeringadvertisers, agencies and trading desks inventory that measures up to the new standard. OpenX this morning said that effective Jan. 18, 100% of the inventory listed on its exchange will be compliantwith the European Union’s General Data Protection Regulation (GDPR), months ahead of when the new rules take effect in May.

Source: OpenX Now Open For GDPR Business, Guarantees 100% Compliance 01/18/2018

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