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Australia sues Google over merging DoubleClick data to create single user profiles

The Australian Competition & Consumer Commission (ACCC) has hauled Google into the nation’s Federal Court for misleading local users “… to obtain their consent to expand the scope of personal information that Google could collect and combine about consumers’ internet activity, for use by Google, including for targeted advertising.”

The ACCC’s beef is that Google started to combine its own data with information gathered by DoubleClick and did so without properly informing users, making its process for securing consent misleading.

Source: Australia sues Google over data collection practices that merged DoubleClick data to create single user profiles • The Register

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