BEUC files complaint against TikTok for multiple EU consumer law breaches
The European Consumer Organisation BEUC has filed a complaint with the European Commission and the network of consumer protection authorities against TikTok, a video sharing platform extremely popular with children and teenagers.
BEUC contends that TikTok falls foul of multiple breaches of EU consumer rights and fails to protect children from hidden advertising and inappropriate content. Also, TikTok’s practices for the processing of users’ personal data are misleading, says BEUC.
In addition to BEUC’s complaint, consumer organisations in 15 countries have alerted their authorities and urged them to investigate the social media giant’s conduct.