“Black box” Amazon: algorithm discriminates customers
noyb filed another complaint against Amazon Europe. This time for lack of transparency regarding their use of alogrithms.
The e-commerce giant offers customers the possibility to pay for products later via “Monthly Invoice”. A customer who was rejected for this payment method without any reasons given submitted an access request to Amazon in order to find out why he was rejected. The company refused to provide any information.
“The extent to which Amazon ignores EU data protection law is concerning. Algorithms make decisions that not even their own employees can understand and check. Amazon’s response to the access request also violates pretty much every paragraph of the applicable GDPR provisions.” said Marco Blocher, data protection lawyer at noyb.