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Brussels zeroes in on Google’s adtech business

Brussels is not done with Google and has added the advertising technology at the heart of the search giant’s business model to its long list of concerns.

After slapping the U.S. search giant with fines exceeding €8 billion in three antitrust cases, the European Commission is now running two more investigations into Google. The first focuses on how the U.S. company gathers and uses data and the second one on how it behaves in the advertising business. The second case focuses on Brussels’ investigation into “Google’s practices in the advertising technology (“ad tech”) value chain, and its position in relation to advertisers, publishers and intermediaries, and competitors in search advertising, display advertising and ad tech services,” the document continues.

Source: Brussels zeroes in on Google’s adtech business – POLITICO