On the surface, it will force tech leaders like Facebook and Google to be more transparent. But despite the hype, many questions remain as to whether it will actually protect consumer privacy.
For example, while the new privacy law allows consumers to opt out of the sale of personal information, many companies maintain they do not sell users’ personal information. Even if they sell information, the law provides them with nine exemptions to avoid complying with a consumer’s request to delete their personal information. Also, nothing in the law prohibits businesses from offering tiered pricing for different levels of goods or services, suggesting they could offer higher pricing for greater privacy.