CNIL Details Rules On Audience and Traffic Measuring In Publicly Accessible Areas

On October 17, 2018, the French data protection authority (the “CNIL”) published a press release detailing the rules applicable to devices that compile aggregated and anonymous statistics from personal data—for example, mobile phone identifiers ( i.e. , media access control or “MAC” address) —for purposes such as measuring advertising audience in a given space and analyzing flow in shopping malls and other public areas.

Full article: CNIL Details Rules On Audience and Traffic Measuring In Publicly Accessible Areas

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