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CNIL Serves Formal Notice to Marketing Companies to Obtain User’s Consent for Ad Targeting

On July 19, 2018, the French Data Protection Authority (“CNIL”) announced that it served a formal notice to two advertising startups headquartered in France, FIDZUP and TEEMO. Both companies collect personal data from mobile phones via software development kit (“SDK”) tools integrated into the code of their partners’ mobile apps — even when the apps are not in use — and process the data to conduct marketing campaigns on mobile phones.

Source: CNIL Serves Formal Notice to Marketing Companies to Obtain User’s Consent for Processing Geolocation Data for Ad Targeting

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