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Consent management platforms are purchased less often than other privacy tools

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. However, according to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’

Source: New report: Consent management platforms are purchased less often than other privacy tools – MarTech Today

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