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Consumer Reports Study Finds Marketplace Demand for Privacy and Security

American consumers are increasingly concerned about privacy and data security when purchasing new products and services, which may be a competitive advantage to companies that take action towards these consumer values, a new Consumer Reports study finds.

This study shows that raising the standard for privacy and security is a win-win for consumers and the companies. Individuals are ready and willing to prioritize privacy and security. And while these features should not be turned into an out-of-reach luxury good, there is ample opportunity for first-movers to differentiate and capture market share or leverage consumer’s willingness to pay in the short-term.

Source: Consumer Reports Study Finds Marketplace Demand for Privacy and Security

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