Consumers say they want much more control over their personal data

Janrain, which polled more than 1,000 U.S. consumers. The survey found that  two-thirds of US adults want government to pass laws that provide them with “greater privacy, security and control of their personal data.”

46 percent of consumers were willing to forgive a company that was a “victim of a data security breach,” if that company immediately notified them. Another 42 percent would “possibly” be willing to forgive.

However the bulk of the results show that consumers are clearly ambivalent about the companies they interact with, especially online, and the majority want much more control over their data.

Source: Consumers say they want much more control over their personal data – MarTech Today

>