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Consumers want personalisation and expect a cost benefit for their data

A study by Dassault Systèmes has revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it.

Study confirmed that nearly all consumers already value the importance of personalization, in particular for health and personal safety, and share concerns about how data is collected and managed to achieve it.

Source: #Privacy: Consumers want personalisation and expect a cost benefit for their data

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