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Consumers worried about their privacy but don’t act

As recent PricewaterhouseCoopers report shows, 92% of consumers say they should be able to control the information about them on the internet and 71% say they’d stop doing business with a company for giving away their sensitive data without permission.

However, another study from IBM showed that less than half (45%) of consumers updated privacy settings. Moreover, only 16% stopped doing business with an impacted company, and only 18% deleted a social media account.

Source: The privacy paradox – Axios