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Consumers Worry More About Privacy Than Any Other Issue Except Healthcare

That’s according to a new study from Wunderman Thompson Data, which found that 58% of consumers are very concerned about the privacy and security of their personal information and data.

85% of respondents think it’s difficult to know just what to do to protect your personal information and data these days. And 68% find Terms & Conditions and Privacy Policies “difficult to understand” and as a result, 72% only read them sometimes (25%), rarely (35%) or never (12%).

Source: Consumers Worry More About Privacy Than Any Other Issue Except Healthcare 12/17/2019

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