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Cookie consent tools are being used to undermine EU privacy rules

Most cookie consent pop-ups served to internet users in the European Union — ostensibly seeking permission to track people’s web activity — are likely to be flouting regional privacy laws, a new study by researchers at MIT, UCL and Aarhus University suggests.

“The results of our empirical survey of CMPs [consent management platforms] today illustrates the extent to which illegal practices prevail, with vendors of CMPs turning a blind eye to — or worse, incentivising — clearly illegal configurations of their systems,” the researchers argue, adding that: “Enforcement in this area is sorely lacking.”

Full article: Cookie consent tools are being used to undermine EU privacy rules, study suggests | TechCrunch

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