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Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates

Last August French privacy regulator CNIL cited two French location-intelligence companies (Fidzup and Teemo) as non-compliant with GDPR consent rules (as well as French privacy law).

Teemo then worked cooperatively with CNIL to develop specific consent language around third-party use of location data. Surprisingly, but the opt-in rates were 70%. Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

Source: Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates – MarTech Today

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