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Data privacy-first advertising is here: Here are the winners and losers

The drive for data privacy-first strategies has become more apparent, spurred by anti-tracking moves made by browsers as well as tighter data protection laws.

Here are winning and losing technologies for advertising in privavcy age.

Winners:

  • Contextual targeting
  • Authenticated-consent ad buys
  • Scaled log-in strategies

Losers:

  • Real-time bidding
  • Third-party cookie addicts

Full article: Data privacy-first advertising is here: Here are the winners and losers – Digiday

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