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Digital Advertising, Online Content, and Privacy

In late 2017, the Network Adwertising Initiative (NAI) was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users.

With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about what they think about online privacy, digital advertising, the ad-supported internet, and ad blocking. The survey was conducted January 29th to February 1st, 2018.

Takeaways and the survey results: Blog | NAI: Network Advertising Initiative