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‘Do Not Track’ Is Back, and This Time It Might Work

California’s privacy law says businesses must respect universal opt-outs. Now the technology finally exists to put that to the test.

When the attorney general issued California Consumer Privacy Act, the technology for a global opt-out didn’t exist. As of today, it does. The Electronic Frontier Foundation, and the search engine and browser DuckDuckGo, announced the beta launch of a new global privacy control. The idea is to create a technical specification that qualifies as a universal opt-out under the CCPA, so that exercising rights under the law would flip from being hopelessly complex to extremely easy.

Source: ‘Do Not Track’ Is Back, and This Time It Might Work | WIRED

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