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Do Privacy Controls Lead to More Trust in Alexa? Not Necessarily, Research Finds

Researchers have found that giving smart assistant users the option to adjust settings for privacy or content delivery, or both, does not necessarily increase trust in the device.

The researchers also found that users who were sensitive about their privacy found content less credible when given the option to customize their privacy settings.

Source: Do Privacy Controls Lead to More Trust in Alexa? Not Necessarily, Research Finds | News | Communications of the ACM

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