Does Apple′s new data policy prove it has too much power?
The new policy does much to enhance Apple CEO Tim Cook’s image as a data privacy steward. Under Cook, Apple has increasingly put data privacy at the heart of its mission. Since 2019, under the motto “Privacy. That’s iPhone,” the company has explicitly leveraged data protection as a unique selling point of its products.
Many are applauding Apple for standing up for data privacy. A new vision of the digital future appears to be taking shape, one that doesn’t have to involve ever-present surveillance. It’s easy to write off the opposition’s protests as sour grapes. But the implications of a market where one company has so much sway is still a cause for alarm.