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Dutch DPA Issues Opinion on Use of Cookie Walls

Recently, the Dutch Data protection Authority has taken the position that the use of so-called “cookie walls,” whereby website access is made conditional upon the provision of consent to tracking cookies, is not compliant with the EU General Data Protection Regulation (GDPR).

According to the Dutch SA, use of online tracking technology is one of the most invasive data processing activities considering that virtually everyone is active on the internet and therefore potentially subject to online tracking. It is therefore key to obtain valid consent from website users before engaging in any tracking activity. nd such consent shall meet GDPR requirements.

Source: Dutch Supervisory Authority Opines on Use of Cookie Walls