Several large retailers may be breaking data protection rules with their e-receipts, according to an investigation by the consumer body Which?.
Which? said some of the biggest names on the high street were including unwanted marketing information in their e-receipts, contrary to the GDPR rules. Retailers must not send direct marketing to new customers by email unless the recipient has consented to receive it. If a retailer asks for an email address at the point of sale and plans to send marketing information, it must give shoppers the option to opt out.