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European Parliament calls to ban micro-targeted ads

European Parliament recently called on a ban on micro-targeted ads. Such a decision made by a democratically elected body is somewhat unprecedented.

Micro-targeting allows advertisers to use platform profiling to reach the “right” audience. For example targeting content based on traits such as: Male/Female, age, the location (i.e. based in Brussels), or preferences (i.e.  “likes yoghurt”), so on so on.

Source: European Parliament calls to ban micro-targeted ads. Now what?

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