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Facebook Custom Audience illegal without explicit user consent, Bavarian Data Protection Authority rules

Online shops and marketers routinely share customer data with Facebook to reach them with targeted advertising.

Turns out: in many cases this is illegal. A ground-breaking decision by a German Data Protection Authority recently ruled that matching customers’ email addresses with their Facebook accounts requires their explicit consent.

Source: Facebook Custom Audience illegal without explicit user consent, Bavarian Data Protection Authority rules – netzpolitik.org

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