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Facebook Earns $132.80 From Your Data per Year

The newly released files indicate that between 2013 and 2015, moves that Facebook touted as protecting consumer privacy—like stopping Six4Three and other companies from accessing the names, photos, and likes of their users’ Facebook friends—were really about safeguarding the economic value of consumers’ data.

Leaked documents reveal that Facebook’s average revenue per user in the United States and Canada totaled $132.80 in the past four quarters—seven times more than the $18.70 average revenue per U.S. and Canadian user in 2013. But more importantly, Facebook executives worried that new social networks and messaging apps could get started using Facebook’s data as a jumping-off point.


Source: Facebook’s Six4Three Pikinis lawsuit emails explain why your data is so valuable.