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Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push

Facebook will begin showing a prompt on its mobile app for the iPhone and iPad that’s designed to convince users to allow ad tracking, in preparation for an upcoming privacy change in which Apple will force developers to obtain permission to track users across apps and websites in the future.

The prompt will give users a page of information detailing why Facebook thinks a user should give the company permission to track them on iOS. The company argues doing so will make ads more personalized and help support businesses that rely on advertising.

Source: Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push – The Verge

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