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Facebook to give academics access to political advertising data

Social network provider Facebook will open up targeting information for more than 1.3m social issue, electoral and political ads to researchers from 1 February.

Privacy will be protected, says product manager Sarah Clark Schiff. It is acting after feedback, particularly from academics, that understanding how advertisers choose to target audiences is key to learning more about the influence of digital ads on elections and other specific events.

Source: Facebook to give academics access to political advertising data

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