Facial Recognition Ad Technology Rises Privacy Concerns
Alfi Inc., a small artificial intelligence software company, has ambitious plans to use facial recognition to target individualized ads to people as they walk through an airport, a shopping mall or stare at a screen in the back of an Uber.
Alfi’s software is designed to show ads to people based on their age, gender and ethnicity without specifically identifying the person. Using “small facial cues,” the company says it can then provide information to advertisers about a person’s reaction to a product. However, this idea is also sparking some of the same concerns about privacy that has stymied even the more traditional tech giants.