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Firefox browser will block the IAB’s DigiTrust universal ID

Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser.

Mozilla intends to block the DigiTrust consortium from tracking users in its Firefox browser, a blow for the IAB-led effort to create a standardized online user ID that’s designed to reduce the online ad industry’s reliance on third-party cookies.

Source: Firefox browser will block the IAB’s DigiTrust universal ID – Digiday

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