Apple has put privacy at the heart of its sales pitch to users, but an internal document from France’s data regulator suggests the iPhone maker’s own targeted advertising practices may be problematic.
According to the 13-page confidential note seen by POLITICO, France’s CNIL data protection authority cast doubt on Apple’s compliance with EU privacy rules. Last week, the country’s competition authority ruled in Apple’s favor in a case over its new anti-tracking tool.
“Apple’s advertising processing requires consent when it involves reading or writing data on the user’s device,” the CNIL wrote. “Apple’s practices suggest a lack of consent collection.”