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French DPA to take action on online targeted advertisements

French data protection authority CNIL has received an important number of individual and collective complaints (La Quadrature du Net, Privacy International, NOYB) relating to online marketing. In 2018, 21% of the complaints were related to marketing in the broad sense.

Therefore, the CNIL has decided to make targeted online advertising a priority topic for 2019. In July, the CNIL will repeal its 2013 cookie recommendation that has become outdated in some respects (in particular for what concerns the expression of consent), and publish guidelines outlining the applicable rules of law.

Working sessions will be held in the second half of 2019 between the CNIL services and each category of stakeholders (content editors, advertisers, service providers and intermediaries in the marketing ecosystem, civil society), through their representative organizations.

The CNIL will carry out inspections on this the final recommendation 6 months after its final adoption.

Source: Online targeted advertisement: what action plan for the CNIL?

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