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GDPR could stifle online brand enforcement

Brand owners are likely to face major new challenges when seeking to enforce their intellectual property rights online as a result of imminent changes to data protection laws in Europe.

Brand owners could be left unable to identify the registrants of websites that host infringing content or sell counterfeit goods as a result of the reforms, as the GDPR is prompting changes to the existing ‘WHOIS’ system used for recording and searching the names and contact details of domain name owners throughout the world.

Source: GDPR could stifle online brand enforcement