Should brands be worried about GDPR? Will this blow a hole in your EU marketing initiatives and crush your top line? And more to the point, will this be replicated in the U.S.?
The answer may seem complicated, but it’s not. The fact is, if regulations like this are going to majorly affect you, your brand is probably already in trouble. And at the end of the day, it’s all about doing what’s right — for your customers and for your brand.