GDPR will force programmatic advertising to evolve in 2020
GDPR replaced the Data Protection Directive in 2018, and for companies who use programmatic advertising, it could be the key to boosting their campaigns.
What exactly GDPR will mean for programmatic advertising in 2020:
- Fewer targets, but more relevant ones
- Personalization could be impacted but will evolve
- Omnichannel programmatic will become more important