Free tools and resources for Data Protection Officers!

German court decides that GDPR consent can be tied to receiving advertising

On June 27, 2019, the High Court of Frankfurt decided that a consent for data processing tied to a consent for receiving advertising can be considered as freely given under the GDPR.

The claimant’s consent had been obtained in connection with his participation in a sweepstakes contest. The court decided that bundling consent for advertising with the participation in a sweepstakes contest does not prevent it from being “freely given”. According to the court, “freely given” consent is a consent that is given without “coercion” or “pressure”.

Source: Participation in a raffle of consent to future e-mail advertising