German publishers wrestle with Firefox’s latest anti-tracking changes
German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default.
Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago.
In a way, the fact Germany has been hit harder by the Firefox changes is unsurprising. That’s because, in Germany, where privacy is far more deep-rooted culturally than it is in the U.S. and U.K., the non-profit Firefox browser has always been especially popular.